Zara has become one of the most popular places to buy with over a 1,000 outlets all over the world and the owner of Zara, Amancio Ortega, is certainly on the list of the richest people in Spain.
Zara has a whole team of designers, cutters and seamstresses of their own and so their whole crew is all self-sufficient and they don’t need to rely on any one else but themselves and when they realize that a new trend has become popular, with the help of their team, they can create an article with that trend incorporated and have it hanging up in the shops within 2 to 3 weeks.
The office headquarters of Zara are in the northern part of Spain, La Coruña and this is where all the processes are co-ordinated. Here, the clothes, which have been cut and sewn in nearby towns, arrive to be finished off and shipped off to all the various shops with this process happening twice a week and every week of the year. So of course customers who shop in Zara love this as they know that there will be new items and designs from which to choose from every single week.
Zara is so popular that they don’t need to do any advertising at all, their name is already well established and to spend money on advertising would just be a waste of money. The owner Amancio Ortega says that the contents of his shop windows are all he needs in the way of advertising.
And of course the most important point that has not been mentioned yet is that the clothes in Zara, while incorporating lots of the trends and ideas on the cat walks, are sold at an incredibly reasonable price which is affordable to most women.